Call it old money fashion or quiet luxury style, minimalist design and simplicity stay timeless for Chinese consumers.
The article highlights a trend in China where "old money" fashion, characterized by minimalist design and simplicity, is gaining popularity, contrasting sharply with the economic downturn.
Key conceptual idea:
Brands like Brunello Cucinelli and Ralph Lauren are seeing success in China due to a growing preference for understated luxury and quality over ostentatious displays of wealth ("nouveau riche glitz"). This shift reflects consumers' desire for a sense of stability and timeless elegance amidst economic uncertainty.
The article highlights a trend in China where "old money" fashion, characterized by minimalist design and simplicity, is gaining popularity, contrasting sharply with the economic downturn. Key conceptual idea: Brands like Brunello Cucinelli and Ralph Lauren are seeing success in China due to a growing preference for understated luxury and quality over ostentatious displays of wealth ("nouveau riche glitz"). This shift reflects consumers' desire for a sense of stability and timeless elegance amidst economic uncertainty.
